I didn't pay for advertising at all for the first five years of my business. There were a few reasons- first of all, I didn't know anything about marketing through advertising, and there were so many ways to do it that I wasn't sure what the right way was, and I didn't want to waste money. Secondly, I didn't HAVE money to waste. I had to keep my night job for the first 2 years of building my biz, and the only thing I REALLY spent money on in those years was a business coach- the most important investment, in my opinion (THANK GOODNESS I had that wisdom from the beginning!) And third, … [Read more...] about Don’t Waste Your Money.
Because if you don't, chances are, you're stuck in hustle mode. Hustle much? Chasing prospects is an exhausting business model. And if you don't already know this, TRUST ME: it's not fun. It's not sustainable. And at some point, no matter HOW committed to being a free, make-you-own-schedule biz owner you are, getting stuck in hustle mode will make you consider trading freedom for work that comes to YOU (and the accompanying paycheck), instead. Entrepreneur friends don't let entrepreneur friends go back to paycheck jobs- so rest easy- I GOT YOU. You just need to find and sharpen … [Read more...] about Do You Have A Hook? (not a fish hook, or a hook-for-a-hand-hook…)
5 Symptoms Your Biz Needs A Tune-Up No matter how well your business is doing, no matter how long you've had it, how skilled YOU are, no matter how determined and committed you are, there are going to be ebbs and flows. There will be times when it feels like you're riding a wave into shore, and times when it feels like you're swimming upstream with a coat of armor on- it's just the nature of owning a business. It's the proverbial entrepreneurial roller coaster! But it's WHAT you do when the going gets rough that makes all the difference. And times of challenge are … [Read more...] about 5 Symptoms Your Biz Needs A Tune-Up
How Much Do You LOVE When Your Car Needs A Mechanic? I SWEAR to you right now that I'm going to bring this back around to your business before the end of this article. Stay with me here: Unless you're one of those super handy women who actually got to take an auto class, or learned how to fix your own car, having something go wrong with your car can be a terrifying thing. If you depend on your car and it's out of service, it can make life REALLY difficult. (Our dog walker takes some of our dogs on 2-hour, off-leash pack runs every week lost half a week of income when her car heater … [Read more...] about How much do you LOVE when your car needs a mechanic?
It's One Of The Only TWO Formulas You'll EVER Hear From Me. You have a biz you love. It's a mission. There's a vision behind it- whether that's helping people with a problem you once had, or affecting change in the world, or getting your family financially stable and secure. But any way you cut it, your biz success is CRUCIAL to you. It's why you get up in the morning, why you return to your biz day after day after day. It's why you learn to manage your energy even when launches flop, posts don't get "liked" enough, and emails get crickets. And you want the BEST way to build your … [Read more...] about It’s one of the only TWO formulas you’ll EVER hear from me.
I'm daring to say it – it's not all about the money. (Cue WuTang with "C.R.E.A.M") We all want to make a healthy living doing what we love. We all want to have our bills on auto pay and be able to swing family vacations and fun experiences. But when you chase the money instead of the HEART mission, the success winds up feeling emptier than you thought it would. I teach women that making money is a symptom of a healthy, thriving business- not the be-all and end-all goal. Because making money SHOULDN'T feel like it has to come at the price of your health, your relationships, or your … [Read more...] about Was Wu-Tang WRONG?