Keeping The Baby Alive (FEEL LESS CRAZY) Your biz is sort of like having a baby. If your biz is in it's infant stage, it needs EVERYTHING from you. It's totally dependent on you, and there's not much coming back from it (besides how exciting it is to have a new baby that you LOVE so much!). You're running on fumes, you're stretched thin as you try and figure out this new world and incorporate everything new that you need to be doing- while the rest of your life demands all the old things it used to from you. It's hard to always know the best thing, the RIGHT thing to do. There's LOTS … [Read more...] about Keeping The Baby Alive (FEEL LESS CRAZY)
Behind the Scenes
How Much Do You LOVE When Your Car Needs A Mechanic? I SWEAR to you right now that I'm going to bring this back around to your business before the end of this article. Stay with me here: Unless you're one of those super handy women who actually got to take an auto class, or learned how to fix your own car, having something go wrong with your car can be a terrifying thing. If you depend on your car and it's out of service, it can make life REALLY difficult. (Our dog walker takes some of our dogs on 2-hour, off-leash pack runs every week lost half a week of income when her car heater … [Read more...] about How much do you LOVE when your car needs a mechanic?
As I've mentioned before, when I moved to Maine 4 years ago (this month! MAINE-AVERSARY!), I had to reinvent my professional and personal community from SCRATCH. AS I built a new business (or, re-framed my existing one). WHILE having 100% responsibility (physically, emotionally, financially) for a 7 year old. OH- and I was also home-schooling her at that point. And had just gone through a heart-wrenching break-up. It was a tough time, and it was made tougher by not having my old tribe of women from NYC behind me. It felt pretty clear that I needed to be assembling a similar … [Read more...] about Build Community Like A Rockstar (aka: effortlessly)
Today I wanted to give you a real life example of how I make my time work for me -- I posted this in Tribe and they found it really helpful, so I'd like to share it with you. And it starts with a little news that's KINDA worthy of a drum-roll, so if you please... In the middle of being a parent and step-parent to two tween girls, in the middle of running a 6 figure business and planning launches, up-leveling, AND training team members to take on more responsibility, in the middle of being an active community member, a half-way decent friend, having time for social life, self-care, and … [Read more...] about How I Made Time To Start A Non-Profit (with all the other Sh%! I Do :-))
Be an old college friend of mine, with whom I had an awkward, complicated, and upsetting falling out with over a boy (and a girl- hey- I said it was complicated...). Sever your friendship with me after taking his side. Reach out to me via a templated email with a general greeting (15 years later) pretend to be friendly and say something vague like, "Hey! Hope all is well! Hope your business is great!" And then ask me if I want to refer people to your new program. COME ON, PEEPS. We know better by now, right??? Mass-marketing, general emails that pretend to be personal? Adding … [Read more...] about Here’s how NOT to market your work
A past client reached out to me for advice. She badly wanted a specific piece of training, saw a FB ad for a coach who was specifically doing that training, and got on the phone with the coach to explore the program. She was then bullied, pressured, and strong-armed to make the decision to spend WAY more than she was comfortable with when she had doubts about the connection between her and the coach. The coach then tried to sell her into a lower-priced program, but the switch felt misaligned and my old client felt like she was just being sold to, and that this wasn't someone who was … [Read more...] about Feeling confused, sold to and manipulated? Watch for these red flags…